The century of the self.

One of the best documentary series ever made. Its a real masterpiece from the BBC that shows the reality of the american identity. This series is about how those in power have used Freud's theories to try and control the dangerous crowd in an age of mass democracy. Adam Curtis documented how the rise of Freud's individualism led to Edward Bernays' consumerism.

Sigmund Freud, the founder of psychoanalysis, changed the perception of the human mind and its workings profoundly. His influence on the 20th century is widely regarded as massive. The documentary describes the impact of Freud's theories on the perception of the human mind, and the ways public relations agencies and politicians have used this during the last 100 years for their "engineering of consent".

Among the main characters are Freud himself and his nephew Edward Bernays, who was the first to use psychological techniques in advertising. Combining the ideas of Gustave Le Bon and Wilfred Trotter on crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud, Bernays was one of the first to attempt to manipulate public opinion using the psychology of the subconscious.

He felt this manipulation was necessary in society, which he regarded as irrational and dangerous as a result of the 'herd instinct' that Trotter had described. He is often seen as the "father of the public relations industry".

The century of the self..part 1


Freud's daughter Anna Freud, a pioneer of child psychology, is mentioned in the second part, as well as Wilhelm Reich, one of the main opponents of Freud's theories.

Robert Anton Wilson in an interview in 1995 told about Reich:

"He had a great capacity to arouse irrational hatred obviously, and that's because his ideas were radical in the most extreme sense of the word "radical." His ideas have something to offend everybody, and he ended up becoming the only heretic in American history whose books were literally burned by the government.
Wilhelm Reich was not only thrown in prison, but they chopped up all the scientific equipment in his laboratory with axes and burned all of his books in an incinerator. Now that interests me as a civil liberties issue. When I started studying Reich's works, I went through a period of enthusiasm, followed by a period of skepticism, followed by a period of just continued interest, but I think a lot of his ideas probably were sound. A lot probably were unsound. And, I'm not a Reichian in the sense of somebody who thinks he was the greatest scientist who ever lived and discovered the basic secrets of psychology, physics and everything else, all in one lifetime. But I think he has enough sound ideas that his unpopular ideas deserve further investigation".

The century of the self..part 2



The century of the self..part 3



Along these general themes, The Century of the Self asks deeper questions about the roots and methods of modern consumerism, representative democracy and its implications. It also questions the modern way we see ourselves, the attitude to fashion and superficiality.

The century of the self..part 4